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How to Determine the Listing Price

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Pricing your property correctly when it is listed is one of the most important ways to achieve the highest possible price.

Buyers always ask "how long has it been on the market?". 

I'm a number's guy, and as a seller, you need to be too! It doesn't matter how much you paid for it, how much you've spent on improvements, or how much you need to get for it. THE MARKET DETERMINES THE PRICE!

Buyers look at sold comparables and so do their agents, the lenders, and appraisers. The sample CMA (Comparative Market Analysis) at left is a brief 1 page version of what an appraiser delivers in 18 pages for $400 or more and is bases upon 3 comparable recent sales and adjusted based upon the subject condo's pluses and minuses.

I can make the above job pretty simple with Condo-king reports. I can provide you with comparables just like the example CMA above and the report to the right.

It's easy to see the original price, how long on the market, how much the discount was from the last listed price, the cost/sq. ft., the view and the entry level. Put all this together and you have a pretty fair estimate of the value of your property!

That estimate will be the estimated fair market value! You then want to set a price a little higher but as close to the price you will accept. I call it "wiggle room".

The key is to get activity in the first 3 weeks of the listing. After 3 weeks, the listing starts to get stale. The goal is to obtain an offer during that period as close to the asking price as possible.

Selling at the highest price works when priced right. Call 904-540-2249 or EMAIL me for comparative reports.

Bill Crosby - Realtor

2820 US 1 South, St. Augustine FL 32086